Consumers increasingly want to learn about the sustainable nature of the products they purchase and the sustainable practices that companies are adopting: they increasingly read package labels on the products they purchase and turn to the Internet for more in-depth information. Shoppers also appreciate the efforts retailers make to communicate their stance on sustainability issues in terms of both their own internal policies and pertinent details about the products they choose to carry. Consumers expect a company to openly share its practices with the public. They most want to hear about: what is in the products they buy, where and how products are manufactured and what a company does to assure the welfare of its workers as well as the animals used in its products.
Questions? Want more information? Contact:
Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.