Transparency is a true consumer benefit. Transparency speaks to consumer desire for connectedness, authenticity and control in an increasingly complex and competitive landscape of “buy me” and “me too!” products and services. Consumer segments prioritize different criteria when making purchases. While segments take all of the following criteria into account in some form in their purchasing decisions, the frequency and intensity with which they are prioritized vary substantially across segments. Broadly speaking, the criteria becomes more additive as a consumer becomes more engaged with sustainability.
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Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.