Fresh is one of the most important cues in food culture today. Consumers have come to rely on fresh as a broad marker of a high-quality food lifestyle. Currently, there is no one single dimension that triggers “fresh” perceptions in all consumers. Instead, there exists a multiplicity of underlying dimensions capable of signaling fresh. While each may trigger this perception on its own, they also have a pronounced cumulative effect. Some of these dimensions include:
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.