A purchase is not just a purchase when consumers believe they are ‘voting’ with their dollars. Consumers describe power in every purchase ranging from the routine (daily coffee, toilet paper, clothing) to the rarer luxury or big-ticket purchase (vehicles, home remodeling materials, vacations). Many consumers even believe their purchase voting has more impact on the world than their political voting.
Purchasing voting occurs with much greater frequency and money is power. With this in mind, consumers are becoming increasingly aware of who (and what) they are empowering with each swipe of the debit card.
That close to four in ten consumers (39 percent) believe their purchases have a greater impact on society than their vote is a powerful statement about consumer perceptions of using purchases as a means of action. Companies want to know where consumer priorities are, what consumers value and how they can win those value-laden greenbacks.
Questions? Want more information? Contact:
Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.