For sustainable practices to take root, eventually consumers have to get on board in a big way. We see again and again that companies believe that the way the media portrays sustainability is the same way consumers think about sustainability, and this just isn't true. Companies have to understand the point at which "their" consumers are on the adoption pathway as it relates to sustainability behaviors.
If there is a common ground between corporate and consumer bottom lines it would be in communicating what aspects of the corporate bottom line are most relevant to where consumers are on the path toward greater involvement in sustainability behaviors.
Questions? Want more information? Contact:
Senior Director of Marketing
425.452.0818 ext 124
Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.