For most Americans, the overarching concept of sustainability is too broad to be relevant on a daily basis. In the context of the term, consumers are often overwhelmed with the complexity of expert opinions and what they frequently perceive as contradictory evidence and claims. In fact, most consumers have difficulty identifying significant details of brands or companies linking to sustainability practices.
The gap between consumer awareness of the term "sustainability" and identification of "sustainable" products, brands, and companies is this: Consumers today have little to no ability to point to significant details regarding brands or companies that might have a sustainability halo.
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Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.