True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.
How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can...More »
As consumers age and move through different life stages, their ways of eating change. For those in the population who had families in younger years, getting old can often mean extended periods of time eating alone--with significant impact on...More »
June Jo Lee, Vice President, Strategic Insights at The Hartman Group describes how, a generation ago, moms taught daughters how to cook. Today, we live in an eating culture where moms, dads and extended family are using food shopping trips as a...More »