True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.

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Reimagining Growth in Modern Food Culture

Packaged food and beverage consumption has slowed in recent years and long-entrenched major national CPG brands face steep competition from younger emerging brand entrepreneurs. Food and beverage marketplace observer James Richardson explains how...

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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can...

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In Her Own Words: Changes in Food Culture Over the Years

As consumers age and move through different life stages, their ways of eating change. For those in the population who had families in younger years, getting old can often mean extended periods of time eating alone--with significant impact on...

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Learning to Eat and Shop: Generational Changes in Cooking

June Jo Lee, Vice President, Strategic Insights at The Hartman Group describes how, a generation ago, moms taught daughters how to cook. Today, we live in an eating culture where moms, dads and extended family are using food shopping trips as a...

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Global Snacking 2012: Brazil

The Hartman Group recently returned from an immersive exploration to uncover the many facets of Brazil's snacking culture, where we discovered that there is great opportunity for CPG companies because Brazilians are "snackers" by nature

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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