True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.

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What Is the Premium Food Marketplace?

In this video, The Hartman Group CEO Laurie Demeritt discusses the attributes upon which the premium food and beverage marketplace is built and its growth potential in the coming years.

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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can...

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Coconut Flour: Emerging Ingredient

In this episode of The Hartman Group's "Do You Know?" coconut flour is described both in terms of its health attributes and potential uses.

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Gen Z: Holding the Keys to Unlocking the Future Marketplace

Gen Z: Holding the Keys to Unlocking the Future Marketplace

Gen Z is poised to make its own mark and reshape the food and beverage marketplace

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