True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.

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About the Sustainability 2013 Report: Understanding Consumer Priorities

Learn how companies can bridge the gap between the sustainable products consumers say they want and what they actually purchase by addressing consumers’ barriers to purchase.

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Sustainability Gap 2013

We’re seeing a broad gap in the way consumers and companies think about and approach sustainability. That very few consumers today can name a sustainable company underscores the fact that so many Corporate Social Responsibility (CSR) and...

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Sustainability: When Personal Aspiration and Behavior Diverge

Drawing on over 20 years of Hartman Group research into the green marketplace and consumer motivations behind "sustainability," Helen Lundell, Ethnographic Analyst at The Hartman Group describes findings from the most recent sustainability study...

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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