True to our ethnographic heritage, our videos deliver content on how consumers engage with products, brands, retailers, restaurants, and more.

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Sustainability: When Personal Aspiration and Behavior Diverge

Drawing on over 20 years of Hartman Group research into the green marketplace and consumer motivations behind "sustainability," Helen Lundell, Ethnographic Analyst at The Hartman Group describes findings from the most recent sustainability study...

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 Walmart and ALDI and Lidl, oh my!

Walmart and ALDI and Lidl, oh my!

Walmart is retooling its deep-discount pricing strategy to stave off competition. But is low pricing enough?


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