The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Putting (More) Health in Whole Foods Market

Founded in 1980 in Austin, Texas, Whole Foods Market (WFM) is now the self-proclaimed largest retailer of natural and organic foods in the world. Aside from Trader Joe’s, the company has always been at the forefront of the grocery industry, often...

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Eat Less. Why Is This Now News?

With companies and organizations getting behind First Lady Michelle Obama’s campaign to combat childhood obesity and rumors of yet another revision to the USDA’s Food Pyramid, we thought it prudent to remind you there really is nothing new here.

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Cleaning the Garage

This week, we offer the following recap of some of our most successful ahead of the curve insights from years past. For those unaware, we’ve been publishing Hartbeat for more than 8 years. And as we were recently exploring these archives (all of...

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Trends Trek: Health & Wellness Edition

Join us this week as we visit the local spots that are on trend and on the horizon in the world of health and wellness. As the season begins to turn, we find ourselves spending more time in the great indoors, eager to return to old haunts and...

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Oprah, Food and Us

Recently, when Oprah sat down with Geneen Roth, author of Women, Food, and God, we were reminded of our own recommendations on understanding the obesity crisis. Today, we discuss the role of culture in our collective eating behaviors and why...

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Wellness 2010: Balance Redefined

First published in 1998, Natural Sensibility: A Study of America’s Changing Culture and Lifestyle, was one of the first publications to invoke the term wellness, along with the subsequent idea that Americans were adopting wellness lifestyles.

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There's No Magic Bean for Obesity

Recently, the Wall Street Journal featured an op-ed piece by Thomas Philipson and Richard Posner on the public policy debates surrounding obesity. Today, we bring you our take on understanding the big problem with obesity and why culture, not...

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Feeding the Great Wellness Transformation

The world of wellness is currently undergoing a great transformation, with the generalized trend moving toward a higher-quality, more enjoyable life. This week, we bring you insights into how consumers are reimagining wellness as we know it and...

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Road to Wellness: Cultural Traditions in 2010

The ever-growing health and wellness marketplace of today is an area of great opportunity drawing on a long and complex cultural history. We see today’s consumers navigating wellness with greater breadth and depth of knowledge than ever before....

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Infographic: The Road to Wellness

All consumers participate in the World of Wellness. While the past 200 years have seen endless fads come and go (the Cigarette Diet of 1925, anyone?) health and wellness as a trend is without a doubt here to stay.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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