The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Health & Wellness Trend Update:

Growth of the U.S. personal care product market is expected to continue over the next few years as consumers expand their purchases of higher-quality beauty and personal care products. According to industry reports and economic indicators, as...

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Consumer Trend in Self-Diagnosis: The Gluten-Free Conundrum

Gluten is back in the news–again. Frankly, we’re a bit baffled as to why this topic continues to make headlines. That American consumers spend billions annually on gluten-free products is newsworthy, but the jury is out on whether or not the...

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Will Raw Food Go Mainstream?

Raw eating promotes the consumption of uncooked, unprocessed or minimally processed, and often organic foods. A raw food diet consists of foods that have not been heated above certain temperatures, ranging from 92ºF to 118°F, so are primarily...

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Sweetener Sweet Spot: Avoidance vs. Indulgence

Consumer interest in sugar avoidance can be traced to the eminent Sugar Blues by William Dufty. The book's central argument is that a small dietary change, eliminating refined sugar, can make a huge difference in how good one feels...

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Best in Class Health and Wellness Marketing: OTCs and Vitamins

As we've seen indications of in our earlier studies in health and wellness, consumers increasingly understand wellness to be a “positive” proposition rather than a “perfunctory” one: Specifically, we are witnessing a cultural shift from “health”...

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Walmart Nutrition Label: “Great for…?”

With the advent of their own nutrition labeling system, “Great for You”, we can't help but make the observation that, like many well-meaning stakeholders in the “fight against obesity” and proponents of sound nutrition, Walmart has lost sight of...

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Wellness 2012: Jamba Goes to School

Health and wellness trends, driven by consumer demand, continue to reconfigure both food culture and the settings in which foods and beverages are consumed. CPG food and beverage, as well as retail and foodservice brands, continue to adapt...

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12 Key Concepts to Carry into 2012

As the curtain to 2011 draws to a close, we thought we’d offer up 12 big trends we believe will carry over into the New Year. Many of these have been percolating for some time and represent paradigm shifts in culture as well as in business that...

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Leverage Dimensions of Consumption to Effectively Market Health and Wellness

Today, findings from our new Health + Wellness Deep Dive report document that Periphery wellness consumers’ articulation of wellness is becoming more sophisticated and reflective of traditionally Core notions of wellness. Although their actual...

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In the News: Hartman Wellness Insights in Nutraceutical World Magazine

Hartman Group findings from our Reimagining Health + Wellness 2011 report is at the heart of the cover feature of the September issue of Nutraceutical World magazine. The “Up and Coming Markets” feature illustrates how consumers’ wellness...

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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