The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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From reading the organic tea leaves to turning questions on their heads: The Hartman Group at 25

If a consumer insights company could choose any quarter century in which to study culture and consumer behavior, it would be hard pressed to find a more interesting 25 years than those just passed.

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A.C.T. Denver health and wellness is a wrap: Looking at consumers through a cultural lens

At The Hartman Group’s A.C.T. Culture of Health & Wellness event in Denver earlier this summer, industry players from all over the country spent a day immersed in seeing and thinking like ethnographers steeped in the wisdom of culture.

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Quest for nutrients: the latest step in consumers’ journey toward fresh, healthy foods

Consumers are turning away from products that make bold nutrition claims. Terms like “fat free,” “low calorie” and even “natural” no longer carry much weight as marketing messages.

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Leveraging Consumer Insights to Address the Obesity Epidemic

By now we are all very familiar with the cast of characters that inhabit public debates on health, eating and obesity. Food companies make things. Academics study. Experts opine. Policy folks convene. These are the things we do, and we know what...

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Bistro Kids: Bringing healthy, local food to school lunches

When Kiersten Firquain saw the “convenient junk food” her son was fed in school lunches, she did more than start packing a bag for him. She launched a whole farm-to-school program called Bistro Kids to revamp how students eat, including menus...

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The Evolutionary Trajectory of Health & Wellness

One of The Hartman Group’s primary areas of expertise has been–and remains–the study of health and wellness. We’ve been there from the start.

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You’d Better Watch Yourself: The Rise of Modern Self-Monitoring

If we buy the hype, we’re currently hearing the early rumblings of a self-tracking trend, a biomonitoring binge of life-logging, auto-analytics, body-hacking and self-quantifying. It’s a journey toward “self-knowledge through numbers” and even a...

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Something (Legal in Two States) to Chew on During the Big Game

Super Sunday and consumption are such a strong fit, it’s almost like Christmas in February. People buy gear to show team spirit, they watch some of the year’s priciest commercials and they ingest lots and lots of pizza and beer. This year,...

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Health & Wellness goes mainstream: living in a culture of well-being

Not so long ago, people just wanted more control over their health. At some point in the 2000s, The Hartman Group’s research shows, that desire broadened to include other quality-of-life markers such as celebration, fun and emotional and...

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GMO confusion and how food companies can help

Although voters in California and Washington state have rejected ballot measures to label genetically engineered foods, in some ways the topic is just heating up.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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