The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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What if back-to-school meant 4 pairs of jeans, 2 pairs of shoes and 3 smartphones?

At The Hartman Group, our passion, our obsession, is culture. Why is culture so darn important you ask? Because it is the very fabric of everyday life; culture is the key to understanding the unmet needs that actually matter.

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The changing language of food culture, from meal assembly to blondies to the verboten nom nom

Technology is perhaps the greatest catalyst for new words in the dictionary, but gastronomy ranks high as well, recently bringing to Oxford Dictionaries “cake pops,” “blondies,” “pear cider” and the Latin beer drink “michelada.”

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The not-so-sad decline of cooking from scratch

We’re becoming a country of connoisseurs, but not cooks. Instead, we take foods that are precooked from restaurants and retailers and combine them into a yummy meal.

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How Generation X is a perfect gauge for understanding consumers in general

Because Generation X’s numbers are small by comparison, its hopes, desires and predilections become lost in the clamor of marketing machines aimed at their elders and juniors.

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Food adventure: How quickly can digital start-ups disrupt food shopping?

There’s an explosion of start-ups attempting to explode the very notion of grocery shopping by converting that habit into a practice of digitally driven, occasion-based provisioning.

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Digital Food Life 2014: How technology shapes the way consumers eat

The Hartman Group’s archives are packed with more than 25 years of data on how consumers eat, and increasingly that research involves technologies that have become a ubiquitous part of people’s everyday lives:

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The cultural transformation of the American breakfast

Occasion-based business strategy is nothing new in the food business. But the current frenzy of breakfast strategizing is certainly one of the more intense episodes in an industry struggling for organic volume growth.

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A.C.T. Denver health and wellness is a wrap: Looking at consumers through a cultural lens

At The Hartman Group’s A.C.T. Culture of Health & Wellness event in Denver earlier this summer, industry players from all over the country spent a day immersed in seeing and thinking like ethnographers steeped in the wisdom of culture.

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Are Millennials really so special? Or are they just acting their age?

Anyone who was around in the ‘70s — or even the early ‘80s — often speaks wistfully of the days when airline travel retained a sense of dignity. Yet we often forget what it was like to live in a world without casual weekend trips to San Francisco...

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Leveraging Consumer Insights to Address the Obesity Epidemic

By now we are all very familiar with the cast of characters that inhabit public debates on health, eating and obesity. Food companies make things. Academics study. Experts opine. Policy folks convene. These are the things we do, and we know what...

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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