The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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New Kids on the Block: First Look at Gen Z

With over 74 million kids (yep, teenagers and younger), Gen Z makes up almost one-quarter of the U.S. population.

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Spotlight on Snacking: A Hartbeat Special Edition

In the past 24 hours, what have nine in ten U.S. consumers had? If you answered a snack, then you’d be on trend, on point and on topic with the most profound change occurring in America’s consumers’ eating and drinking behaviors.

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As Snackification in Food Culture Becomes More Routine, Traditional Mealtimes Get Redefined

The culture of food and beverage is in constant motion, modern eating culture is marked by fragmentation and an upending of tradition.

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In Pursuit of Something New and Different: Food Culture’s New Vitality

A number of vectors of change in ideas, beliefs and practices are fermenting in American food and beverage culture.

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Sour On Milk? The Changing Relationship Between Consumers And Milk

Milk used to be something that the average American wouldn’t think to question. For decades, it’s been an ‘of course,’ an ‘obviously,’ a ‘when’ rather than an ‘if’;’ in other words, a cultural norm.

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Future Of Food Trends: Rethink Protein. Are You Ready For Crickets?

New protein sources are likely to become increasingly important as more consumers make a conscious decision to eat less meat

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10 Takeaways From Evolving Culture of Food & Beverage, Austin 2015

At The Hartman Group's A.C.T. "Food Culture Forecast 2015" this past April 2 held in Austin, TX, professionals and practitioners from across the broad spectrum of the food and beverage industry converged for an immersive learning experience on...

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Cracking The Millennial Code: Generation Fast Casual

An aura of mystique about how to interact with Millennials has long shrouded this generation.

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What's Old Is New Again: Revisiting Our Thinking On Generational Marketing

What do Baby Boomers, Gen Xers, Millennials and Gen Z have in common? Much, much more than marketers would want to believe.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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