The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Hartman Diet: Millennial Eats

We followed three Millennials to find out what they've been noshing on lately. Representing more than 75 million consumers, Millennials are the largest generation in U.S. history - outnumbering Boomers by over a million. This week, we present the...

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The Great Demise of In-Store TV

Retailers and marketers continue to want to fill grocery stores and other retail spaces with television monitors broadcasting an endless variety of content. But what will putting TV’s in stores accomplish? Today, we bring you our take on in-store...

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Consider Choice: Part II

Last week we brought you our perspective on choice and its relevance to consumer culture. This week, we conclude our two-part series, exploring the analytical side of choice and its role in marketing and shopper insights with our free white paper.

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Consider Choice

This week we bring you the first installment in a two-part series exploring the idea of choice, its relevance to consumer culture, and its roll in marketing and shopper insights.

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From Eating Occasion to Store Shelf

Occasion-based shopper marketing is all about starting with everyday cultural understandings of food that drive what shoppers think when they enter a retail environment. Good shopper marketing for food and beverage never forgets to connect...

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There's No Magic Bean for Obesity

Recently, the Wall Street Journal featured an op-ed piece by Thomas Philipson and Richard Posner on the public policy debates surrounding obesity. Today, we bring you our take on understanding the big problem with obesity and why culture, not...

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Road to Wellness: Cultural Traditions in 2010

The ever-growing health and wellness marketplace of today is an area of great opportunity drawing on a long and complex cultural history. We see today’s consumers navigating wellness with greater breadth and depth of knowledge than ever before....

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Fresh & Easy 3: The Final Chapter

Today's Hartbeat represents the final installment in our ongoing Fresh & Easy chronicles. Unlike George Lucas, we’re not going to lie to you and show up several years later with a trio of tales that preceded the Fresh & Easy saga.

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Curious Retail Experiences

As many of you likely know firsthand, corporate travel is on the rise again. And if you’ve found yourself returning to busy airports and lounges, you have no doubt noticed that these things we used to call magazines now resemble the special...

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Trend Alert: Street Food Gets Real

Though it hardly qualifies as fringe, most remain unaware of the surging consumer interest in street food in major metropolitan areas. This month, dissatisfied with the limitations of traditional taco trucks, Los Angeles entrepreneurs rolled out...

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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