The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Relay Foods Interview: Growth of Online (Local) Grocery

Whereas the e-grocery business model failed miserably in the dot-com meltdown of the late 1990s, the drumbeat for a profound shift in how shoppers purchase groceries is sounding loudly today as several influences converge at once: whether it’s...

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Eating Alone: The Food Marketer's Hidden Opportunity

Eating alone is fast becoming the new normal. The Hartman Group’s analysis of how we eat as a culture shows that today a fairly astounding 46% of all adult eating occasions (up from 44% in 2010) are undertaken alone.

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Moms, Food & Social Media: A Winning Recipe for Marketers

For this edition of Hartbeat, we invited Steve Bryant, who leads the Food & Beverage business of MSLGROUP North America, to discuss findings about moms from a proprietary segment of Clicks & Cravings: The Impact of Social Technology on Food...

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Epicurean’s Delight? Whole Foods Market vs. H-E-B’s Central Market

Legendary heavyweights Whole Foods Market and H.E. Butt Grocery Company hold prominent positions in the upper echelon of the top 75 food retailers in North America. Often cited among the supermarket industry's elite, Whole Foods Market and...

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Avoiding Costly Cultural Blunders

Consumer packaged goods companies, particularly you food and beverage manufacturers, listen up: What works in the U.S. market most likely isn’t the pathway to success in an emerging market.

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The Online Grocery Opportunity

Online grocery retailing isn't perfect. Just as with shopping in a brick & mortar environment, the online shopping experience comes with its own set of pros and cons. With online shopping, there are no lines at the checkout to contend with and...

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Will Raw Food Go Mainstream?

Raw eating promotes the consumption of uncooked, unprocessed or minimally processed, and often organic foods. A raw food diet consists of foods that have not been heated above certain temperatures, ranging from 92ºF to 118°F, so are primarily...

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Understanding the Cultural Maturity of Contemporary Food Categories

One of the principal challenges facing food and beverage industry marketers today is remaining relevant to consumers. We all know that consumers are not static; their aspirations, attitudes, needs and tastes change. As the globalization of U.S....

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When Millennials Get the Munchies: How They Differ from Previous Generations

Wanting to be seen as serious consumers, Millennials prefer marketing campaigns that are whimsical and engaging, not serious or stodgy. Savvy with social media, they will be turned off by novice efforts by companies to communicate via these...

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Realities and Fantasies of Food Retailing in the 21st Century

The days of “be everything to everybody” retailing are gone. No food retailer wants to be caught in the middle because that stands the very real possibility of being nobody at all. The experience of shopping for foods and beverages is a bit of a...

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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