The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

Hartbeat image

Food culture year in review: 2013, the year of disruption

It’s that time of year when The Hartman Group takes stock of what we’ve learned in day-to-day interactions with consumers and view it all through a broader lens–and this year was a doozy.

 More »

Hartbeat image

Whole foods’ local move: just one dish in the feast of cultural change

The business section of The New York Times on Tuesday featured an article about Whole Foods using local suppliers in smaller markets such as Boise. Headlined The Gospel of Local, the story highlighted Wall Street's concerns about whether the...

 More »

Hartbeat image

Organic goes mainstream, loses some cachet

Although many consumers who eat organic food have long believed it is healthier, the research has been mixed. Last week for the first time, a major study published in the journal PLOS One found clear-cut evidence of an organic product having a...

 More »

Hartbeat image

Bacon abides. It just makes room for more food fetishes.

Americans love of bacon runs deep. It is fattier than Canadian bacon and smokier than English bangers. We lavish it with maple flavors and sprinkle it on salads, baked potatoes and, in recent years, doughnuts, cupcakes and chocolate. There are...

 More »

Hartbeat image

GMO confusion and how food companies can help

Although voters in California and Washington state have rejected ballot measures to label genetically engineered foods, in some ways the topic is just heating up.

 More »

Hartbeat image

Day in the life of a new mom: how parenthood changes shopping, eating patterns

The pre-dawn wake-up calls of a new baby have always meant bleary-eyed parents trying to make sense of their new world. The way they cope and adjust, however, changes with each new generation, constantly altering the way families with children...

 More »

Hartbeat image

FOOD IS EVERYWHERE: Fine Dining by Ralph Lauren, Brooks Brothers…What Next?

Remember when it was really cool to get Swedish meatballs at Ikea and a hot dog and soda at Costco Wholesale for $1.50? Okay, those things are still cool.

 More »

Hartbeat image

Follow the consumer or market to a category?

Our free white paper, Brains vs. Brawn: The Magic of Marketing to a Cultural Movement, seeks to illustrate for marketers how the mishandling of cultural movements (e.g., natural products and the consumer pursuit of fresh and less-processed foods)...

 More »

Hartbeat image

Identifying cultural trends: from market research to strategic implications [white paper]

Forecasting trends is risky business. Whether or not trends will actualize as envisioned can be made less uncertain only by the quality of knowledge at hand. One of the most difficult aspects of financial and cultural analysis is recognizing the...

 More »

Hartbeat image

The reality of the foodie consumer as defined by food culture

While the term foodie, is ever more popular, as with many culturally energized food terms appropriated by the media, mass market, and mass culture (e.g., natural, organics), foodie is fast nearing an exhaustion point as an apt descriptor for...

 More »

FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

DOWNLOAD REPORT OVERVIEW AND ORDER FORM »

subscribe
hartbeat subscribe