The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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The fallacy of megabranding: Keeping brand extensions relevant

When years of blockbuster success are followed by flagging growth, it is tempting for older brands that still enjoy high consumer awareness and stable base volumes to try to stimulate growth by moving into other categories.

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Are Millennials really so special? Or are they just acting their age?

Anyone who was around in the ‘70s — or even the early ‘80s — often speaks wistfully of the days when airline travel retained a sense of dignity. Yet we often forget what it was like to live in a world without casual weekend trips to San Francisco...

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Leveraging Consumer Insights to Address the Obesity Epidemic

By now we are all very familiar with the cast of characters that inhabit public debates on health, eating and obesity. Food companies make things. Academics study. Experts opine. Policy folks convene. These are the things we do, and we know what...

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Reflections on Cultural Change

In each issue of Hartman Perspectives, Harvey Hartman takes a broad look at what’s changed and what’s coming in food culture. It’s been a tremendous journey, and it’s a pleasure and a privilege to share these guideposts that we hope will...

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How Young Brands Build Consumer Trust

The power of a brand alone to drive trial or growth is exaggerated by branding and advertising experts, whose billings are weighted toward the needs of late-stage, legacy brands that already enjoy high awareness.

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Demand for Online Food Retailing: What’s the Future for Digital Food Procurement?

As technology has improved, the failed attempts to launch online grocery in the late 1990s appear to be a distant memory. Certainly, CPG suppliers are looking for any kind of incremental growth, especially growth that eliminates wholesaling costs...

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Bistro Kids: Bringing healthy, local food to school lunches

When Kiersten Firquain saw the “convenient junk food” her son was fed in school lunches, she did more than start packing a bag for him. She launched a whole farm-to-school program called Bistro Kids to revamp how students eat, including menus...

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The Evolutionary Trajectory of Health & Wellness

One of The Hartman Group’s primary areas of expertise has been–and remains–the study of health and wellness. We’ve been there from the start.

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No Bull: The New Bull Market is Food

The celebrity status of food has moved beyond television to the loftier realm of finance and billionaires, adding a new twist to tech futurist Marc Andreessen’s prediction that software would eat the world. Software dollars are now helping decide...

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Today’s Hot Topic: FDA’s New Nutrition Facts Panel: Small Changes in a Vast Arena

The U.S. Food & Drug Administration made big news recently when it proposed changes to the Nutrition Facts Panel (NFP) on food and beverage products. Although consumers rarely scrutinize nutrition facts panels, they are an important source of...

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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