The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Ask The Hartmans:

After our recent HartBeat on Instacart and the Sharing Economy, a reader wrote to us asking, Is anyone making money doing this picking from brick & mortar grocery stores?

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Winning in Premium With a Purely Local Strategy

Is premium scalable? There are many pathways to ramping up national distribution and manufacturing capabilities. Here’s our thoughts on a decidedly different strategy to achieve scale.

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Going Premium in a New Era of Premium

As American food culture evolves, a new set of criteria has emerged from a more food-centric society. Here’s what you should know about what it means to “go premium.”

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Putting Brand in Its Place — The Role of Brand in the Product Life Cycle

The vast majority of the Super Bowl spending we see each year goes to support legacy brands. In the case of the annual sponsor, virtually every communications touch point is on brand in what is now one of the most complicated, highly...

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The Role of Need State Analytics in Packaged Food Innovation Effort

One of the more entrenched paradigms in food innovation remains the concept of the “need state.” A need state is essentially a benefit linked to some kind of behavioral moment that researchers can locate in surveys and then put into...

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Safeway’s Disaggregation and the Future of the American Supermarket

Is the sale of 146 Safeway and Albertsons stores to a diminutive Pacific Northwest-based supermarket chain a harbinger of a larger shift toward “all things fresh” in food retailing? What does this mean for the future of midmarket grocery stores...

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Breakout Premium Brands: Early-Stage Food Disruption in Action

We are kicking off the New Year by highlighting several breakout brands that demonstrated in 2014 that they are now riding the Skate Ramp and should be closely watched.

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The next Chobani … from Chobani?

Analogies to the iPhone are no longer necessary to motivate ambitious product innovation in food. More and more CPG leaders realize that exponential breakout growth from early-stage companies is possible in the food space. What are our thoughts...

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Betting big on fresh: the Price Chopper gamble

Price Chopper, the New York State independent grocery chain, is going all in on all things fresh. In early November of this year, Price Chopper announced that it would take its fresh-oriented incubator test format from an affluent Albany suburb...

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From reading the organic tea leaves to turning questions on their heads: The Hartman Group at 25

If a consumer insights company could choose any quarter century in which to study culture and consumer behavior, it would be hard pressed to find a more interesting 25 years than those just passed.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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