The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

Hartbeat image

The changing language of food culture, from meal assembly to blondies to the verboten nom nom

Technology is perhaps the greatest catalyst for new words in the dictionary, but gastronomy ranks high as well, recently bringing to Oxford Dictionaries “cake pops,” “blondies,” “pear cider” and the Latin beer drink “michelada.”

 More »

Hartbeat image

Demand for Online Food Retailing: What’s the Future for Digital Food Procurement?

As technology has improved, the failed attempts to launch online grocery in the late 1990s appear to be a distant memory. Certainly, CPG suppliers are looking for any kind of incremental growth, especially growth that eliminates wholesaling costs...

 More »

Hartbeat image

You’d Better Watch Yourself: The Rise of Modern Self-Monitoring

If we buy the hype, we’re currently hearing the early rumblings of a self-tracking trend, a biomonitoring binge of life-logging, auto-analytics, body-hacking and self-quantifying. It’s a journey toward “self-knowledge through numbers” and even a...

 More »

Hartbeat image

Food Trucks: Harbingers of Flavors on the Horizon

It’s not like they’re new. Food trucks have been around for more than a century, initially as chuck wagons for ranchers driving cattle. They were popularized decades ago by Californians smitten with the taco truck culture imported by Mexican...

 More »

Hartbeat image

Food & the New Community: How the Internet Changes Food Culture

A decade after Facebook’s birth at Harvard University in 2004, the concept of community has been utterly upended. The “third places” that sociology professor Ray Oldenburg wrote about in his 1989 book, “The Great Good Place”–gathering spaces...

 More »

Hartbeat image

AmazonFresh…Grocery Domination Ahead?

We live in a world where the divisions between online and offline are increasingly blurred. Online grocery shopping represents a natural evolution in how consumers are living their lives simultaneously in both the physical and digital world.

 More »

Hartbeat image

Relay Foods Interview: Growth of Online (Local) Grocery

Whereas the e-grocery business model failed miserably in the dot-com meltdown of the late 1990s, the drumbeat for a profound shift in how shoppers purchase groceries is sounding loudly today as several influences converge at once: whether it’s...

 More »

Hartbeat image

Moms, Food & Social Media: A Winning Recipe for Marketers

For this edition of Hartbeat, we invited Steve Bryant, who leads the Food & Beverage business of MSLGROUP North America, to discuss findings about moms from a proprietary segment of Clicks & Cravings: The Impact of Social Technology on Food...

 More »

Hartbeat image

The Online Grocery Opportunity

Online grocery retailing isn't perfect. Just as with shopping in a brick & mortar environment, the online shopping experience comes with its own set of pros and cons. With online shopping, there are no lines at the checkout to contend with and...

 More »

Hartbeat image

Social Technology Changes Food Shopping

Doesn’t it seem like a lifetime ago that “savvy” grocery shoppers trudged behind shopping carts armed with folders full of carefully arranged coupons, a calculator for tallying up purchases and the weekly circular spread out as they navigated the...

 More »

FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

DOWNLOAD REPORT OVERVIEW AND ORDER FORM »

subscribe
hartbeat subscribe