The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Premium Is About Marketing to Niches

Our work suggests that premium brands activate highly lucrative consumer niches for the benefit of the broader portfolio.

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Modern eating ideologies: how and why we diet today

Nearly every consumer today has some kind of dieting ideology (or system of ideas and ideals) that they currently practice.

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Losing share, what’s in store for the future of America’s supermarket channel?

New issue of Hartbeat Exec examines trends driving supermarket shopping and offers a glimpse at where the channel might be heading

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The good, old-fashioned grocery store goes online: will it deliver the goods?

The Hartman Group’s research finds most online grocery services tap into pure convenience, but there is something more at play

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MODERN EATING: PLANNING FOR THE UNPLANNED. SPONTANEITY RULES!

Given the nature of today’s complex, chaotic lifestyles, eating occasions are increasingly unplanned and impulsive.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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