The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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Courting Hispanic Consumers?

Marketing to the Hispanic consumer is now a worn-out refrain. For the past two decades (at a minimum), America’s businesses have been on a quest to connect with the nation’s largest ethnic and fastest-growing demographic group.

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When Millennials Get the Munchies: How They Differ from Previous Generations

Wanting to be seen as serious consumers, Millennials prefer marketing campaigns that are whimsical and engaging, not serious or stodgy. Savvy with social media, they will be turned off by novice efforts by companies to communicate via these...

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“Modern Family”: The Real Story of the American Family or Why TV Gets It

The American family many of us think we know–often some version of the “traditional” nuclear family with one or two parents in a house with children–is no longer accurate. Nor will it ever be again. We would push even further, suggesting that...

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Millennials’ Brand Preferences Shift Due to Household Structure

Today’s Millennials are coming of age in a postmodern world–which encourages consumption with playful, carefree abandon. In 2011, two-thirds of Millennials are over the age of 21, the oldest now entering their 30s. By 2015, almost half of the...

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Fat Stigma: Cultural vs. Individual Obesity

Citing what is believed to be a growing global stigma linked to obesity, The New York Times recently published results from a multicountry study describing an international spread of fat stigma.

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Infographic: Obesity in America

Soaring obesity rates make the US one of the fattest countries on the planet. Overweight and obesity rates have increased steadily since the 1980s in both men and women. Three out of four people are projected to be overweight or obese within...

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The New Frugality?: The Sky that Never Fell

As analysts working at the epicenter of consumer behavior, consumer culture and commerce, we feel a keen responsibility to convey the most accurate portrait possible of today’s consumer environment.

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Hartman Diet: Millennial Eats

We followed three Millennials to find out what they've been noshing on lately. Representing more than 75 million consumers, Millennials are the largest generation in U.S. history - outnumbering Boomers by over a million. This week, we present the...

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Marketing to Today's Mom (and Dad)

We all have one, but have we forgotten how to market to Mom? Here are some truths and consequences of life in today’s households and what it means for business going forward:

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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