The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

Hartbeat image

Are Millennials really so special? Or are they just acting their age?

Anyone who was around in the ‘70s — or even the early ‘80s — often speaks wistfully of the days when airline travel retained a sense of dignity. Yet we often forget what it was like to live in a world without casual weekend trips to San Francisco...

 More »

Hartbeat image

Millennial Consumers: A Barometer for the Future of Food Culture

Millennials are leaving indelible footprints on the marketplace. They are eclipsing Baby Boomers in numbers and importance. As a demographic group, Millennials (27 percent of the population) are more numerous than Boomers and are projected to...

 More »

Hartbeat image

Day in the life of a new mom: how parenthood changes shopping, eating patterns

The pre-dawn wake-up calls of a new baby have always meant bleary-eyed parents trying to make sense of their new world. The way they cope and adjust, however, changes with each new generation, constantly altering the way families with children...

 More »

Hartbeat image

Multi-dimensional Mealtimes: More than Just Comida

In the Latino culture, where traditional flavors and authentic ingredients are cherished, what's for dinner can actually be less important than why the meal is served. Family-centric, Latinos gather around the table to nourish their bodies as...

 More »

Hartbeat image

Hispanic? Latino? Acculturation? Charting a course to understand today's multi-cultural latino consumer

Without question, the greatest challenge facing those marketing to the Latino consumer stems from the tendency to generalize and simplify a demographic segment of the population. Throughout our years as social scientists and cultural...

 More »

Hartbeat image

Store Brand Ready-to-Eat and Prepared Foods–One Millennial’s Taste Test

The ever-evolving cooking and eating habits of today’s consumers have grocery stores in a heated battle with quick-serve and fast casual restaurants for greater share of the eating away from home food dollar. And the frontline for this titanic...

 More »

Hartbeat image

Five things you need to know about Millennials

Millennials are leaving indelible footprints on the marketplace. It is a demographic group that has been the darlings and devils of marketers. How to influence these masters of customization and self-expression remains a mystery to many. To help...

 More »

Hartbeat image

Out to Lunch: Eating Occasions on the Menu

The Hartman Eating Occasions Compass provides a deeper understanding–as well as more relevant insights–because it is lodged firmly in the arena of consumer culture and, more specifically, food and eating culture. The Compass database isn’t a...

 More »

Hartbeat image

The New Path to Purchase: Meet the Constant Consumer

What happens in a store and what drives consumers to choose one store over another have everything to do with what happens before they get there and very little to do with most of the marketing and merchandising strategies and tactics currently...

 More »

Hartbeat image

Boomer Shops Atlanta: Publix, The Fresh Market and Kroger

Boomers’ heightened interest in living healthier lifestyles is evident in the close attention they pay to food choices and food shopping experiences.

 More »

FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

DOWNLOAD REPORT OVERVIEW AND ORDER FORM »

subscribe
hartbeat subscribe