The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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TREND FORWARD? WHEN YOU HEAR ABOUT MILLENNIALS, THIS IS WHO YOU’RE REALLY HEARING ABOUT

In our research, we have uncovered a segment among Millennials who are the true trendsetters within their generation.

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SOPHISTICATED WEIGHT MANAGERS: EMPLOYING A NOVEL APPROACH TO WEIGHT LOSS

America’s cultural struggles against a collective bulging waistline may seem like old news. What is new is that, as a society, there is greater acceptance today for being overweight than in the 1950s, when modern dieting culture began.

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New Kids on the Block: First Look at Gen Z

With over 74 million kids (yep, teenagers and younger), Gen Z makes up almost one-quarter of the U.S. population.

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Silent Generation: Not So Silent When It Comes to Food

In the context of a changing food culture, elder care facility providers are increasingly looking at food service as a way to differentiate themselves in a competitive market and are branding themselves with health-conscious menus that reflect...

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Cracking The Millennial Code: Generation Fast Casual

An aura of mystique about how to interact with Millennials has long shrouded this generation.

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What's Old Is New Again: Revisiting Our Thinking On Generational Marketing

What do Baby Boomers, Gen Xers, Millennials and Gen Z have in common? Much, much more than marketers would want to believe.

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Millennial Food Shoppers And Diners: Spontaneous. Flexible. Contradictory.

The Hartman Groups national syndicated research details how Americas Millennial generation has become a barometer for the future of food and beverage culture.

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How Generation X is a perfect gauge for understanding consumers in general

Because Generation X’s numbers are small by comparison, its hopes, desires and predilections become lost in the clamor of marketing machines aimed at their elders and juniors.

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Food adventure: How quickly can digital start-ups disrupt food shopping?

There’s an explosion of start-ups attempting to explode the very notion of grocery shopping by converting that habit into a practice of digitally driven, occasion-based provisioning.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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