The Hartman Group’s weekly food and beverage industry infographics about timely topics and trends influencing the culture of food and beverage.

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Foodie consumer

We live in a fully engaged food culture today, where anyone can step forward and proclaim, “I’m a foodie!” Chances are, however, that when you hear someone using “foodie” to describe themselves, they aren’t the real deal.

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Latino consumer cultural identification

The Hispanic/Latino consumer is one of the most dynamic and rapidly growing consumer segment in the U.S. The Latino population in America itself is composed of a diversity of cultures, not one uniform demographic

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What do consumers talk about on social media?

Social media changes food culture by influencing how consumers think about, talk about and experience food. With the clicks of our fingers, social media alters the entire lifecycle of a meal from planning, to buying, to cooking, to eating. As...

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Country of Origin is the most desired way to be identified, but not always the most practical

Throughout our years as social scientists, we have noticed an insight into cultural and national identity that applies to ALL people who live in America - regardless of background: Americans cannot, nor should they, be defined by a single lens....

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Hope for the Future: Millennials' Attitudes Toward Cooking

Hold the presses: reports on the demise of home cooking may be exaggerated. Compared to older age groups, Millennials actually enjoy cooking and have a keen interest in honing their culinary skills further.

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Consumers are highly engaged with food-related websites

Today's technology-savvy consumers use the Internet to enrich their experiences with foods andbeverages. In our Internet, Mobile Phones and Foods & Beverages survey of members of our Hartman Group consumer panel, almost half (45%) of respondents...

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New Years Resolution Survey Results

In our New Year's Resolutions survey to members of our Hartman Group consumer panel, 42% of respondents said that setting goals was an annual tradition. For 1 in 4 respondents, it's not so much about establishing a new purpose in life, but the...

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HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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