The Hartman Group’s weekly food and beverage industry infographics about timely topics and trends influencing the culture of food and beverage.

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Consumer Distinctions Between Organic and Natural

Consumers take many factors into account as they navigate the burgeoning and increasingly complex world of organic and natural products.

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Consumers’ perspective of sustainable packaging: a minimum requirement

A product‘s essential make-up most strongly influences perceptions of its sustainability and motivates adoption

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TREND SMALL BITES: FOOD TRANSPARENCY

Many consumers are sophisticated about their supplement usage, choosing what is appropriate for specific conditions.

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CONSUMER SEGMENTS PRIORITIZE DIFFERENT CRITERIA WHEN MAKING PURCHASE DECSIONS

The frequency and intensity with which criteria are prioritized vary substantially across consumer segments.

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Purchase or Voting: Which Has a Greater Impact?

Purchasing voting occurs with much greater frequency and money is power. With this in mind, consumers are becoming increasingly aware of who (and what) they are empowering with each swipe of the debit card.

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HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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