Putting Brand in Its Place – The Role of Brand in the Product Life Cycle

The vast majority of the Super Bowl spending we see each year goes to support legacy brands. In the case of the annual sponsor, virtually every communications touch point is ‘on brand’ in what is now one of the most complicated, highly... More »

Categories

Food and Beverage, Private Brands/Branding, Point of View

Why Hummus Is Poised to Be the Next Greek Yogurt and 4 More Key Trends From the 2015 Fancy Food Show

Members of our Hartman Retainer Services team trekked the show floor at the Specialty Food Association’s Winter Fancy Food Show in San Francisco held January 11-13. Out of the thousands of food and beverage products on display, here are the five... More »

Categories

Food and Beverage, Retail/Shopper Marketing, Trends

Habits of the Male Shopper

New Hartman Group report offers insight into the average guy at the grocery store

Men tend to prefer a “search-and-retrieve” form of shopping (i.e., running in for a single item) whereas women generally prefer to browse before they buy. And what is it that men are shopping for? More »

Categories

Food and Beverage, Retail/Shopper Marketing, Trends

The Role of Need State Analytics in Packaged Food Innovation Effort

One of the more entrenched paradigms in food innovation remains the concept of the “need state.” A need state is essentially a benefit linked to some kind of behavioral moment that researchers can locate in surveys and then put into... More »

Categories

Food and Beverage, Point of View

Safeway’s Disaggregation and the Future of the American Supermarket

Is the sale of 146 Safeway and Albertsons stores to a diminutive Pacific Northwest-based supermarket chain a harbinger of a larger shift toward “all things fresh” in food retailing? What does this mean for the future of midmarket grocery stores... More »

Categories

Food and Beverage, Retail/Shopper Marketing, Trends, Point of View