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Category: Food and Beverage

Food culture is key to getting home grocery delivery right

Food culture is key to getting home grocery delivery right

Home grocery delivery is nothing new. Grocers began experimenting with that in the 19th century. More recently, Schwan’s has been successfully doing home... More »

The Hartman Group's free weekly newsletter keeps you informed and up-to-date on the latest data, insights and trends emerging from our immersive fieldwork into the behavioral and cultural forces driving change to your business. Receive the latest information about upcoming events, research studies and special thought-leadership perspectives.

From reading the organic tea leaves to turning questions on their heads: The Hartman Group at 25

If a consumer insights company could choose any quarter century in which to study culture and consumer behavior, it would be hard pressed to find a more interesting 25 years than those just passed. More »


Food and Beverage, Culture, Health and Wellness, Sustainability, Point of View

The New Premium Distribution Revolution

Consumer culture has transformed legacy brands from benign symbols into rich experiences, creating new, greater expectations about how premium products should exist in everyday life. More »


Food and Beverage, Retail/Shopper Marketing, Point of View

How the Happy Meal can point the way forward for McDonald’s

Institutions are larger than life forces that help us organize and participate in our daily lives. And they are so critical to our everyday existence that they often go unrecognized or unnoticed. More »


Eating Occasions, Food and Beverage, Social Media/Technology

Converging paths: The importance of paying respect to culture

Back in the day, before Harvey Hartman founded The Hartman Group, he worked for a time at Wang Laboratories with Edward Yang, then the senior vice president responsible for the Asia Pacific and Americas region. More »


Culture, Point of View

How snack makers might cash in on consumers’ growing interest in play

Food shopping and eating have become less about what consumers want or need than what they are doing, what they are making and how they are playing. Play, in particular, is a sought-after experience that snacks are perfectly suited to address. More »


Eating Occasions, Food and Beverage, Social Media/Technology

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