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Category: Food and Beverage

Breakout Premium Brands: Early-Stage Food Disruption in Action 2015

Breakout Premium Brands: Early-Stage Food Disruption in Action 2015

The gold standard launch model for packaged food and beverage companies orients to a swift, high ACV market share grab-and-hold, whether large or small. More »

The Hartman Group's free weekly newsletter keeps you informed and up-to-date on the latest data, insights and trends emerging from our immersive fieldwork into the behavioral and cultural forces driving change to your business. Receive the latest information about upcoming events, research studies and special thought-leadership perspectives.

Understanding the Power Brand Phenomenon

Power brands are not just cash cows. They are brands whose position in food culture and shrewd management have, together, allowed otherwise-dated brands to remain contemporary and to continue to drive profit growth. More »

Categories

Food and Beverage, Private Brands/Branding

When Food-Shopping Habits Converge With Dining-Out Habits: The Rise in Demand for Fresh, Healthy and Sustainable Options

Whether eating in home or away from home, consumers today, pursue new experiences and food and flavor distinctions such as fresh, local, organic and natural. More »

Categories

Sustainability, Trends, Food Service/Restaurant

Our Take on Natural Products Expo West 2015: Five Products to Watch

Why products tapping into the new value around health and wellness resonate with the modern consumer

Consumers are redefining what value means to them. Value is no longer centered on savings alone; it involves quality, relevance, and experience more now than before. More »

Categories

Food and Beverage, Trends

Food as Food: Digital Private Label and the Future of Online Snack Delivery

Why manage a collection of packaged food brands when you can manage the relationship between the food and the consumer directly? More »

Categories

Eating Occasions, Food and Beverage, Social Media/Technology, Trends

Ask The Hartmans:

Is Picking From Brick and Mortar Grocery Stores Profitable?

After our recent HartBeat on Instacart and the Sharing Economy, a reader wrote to us asking, Is anyone making money doing this picking from brick & mortar grocery stores? More »

Categories

Retail/Shopper Marketing, Social Media/Technology, Point of View

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